Search engine optimization (SEO) remains an essential aspect of any digital marketing strategy. However, keeping up with the ever-evolving SEO landscape can be a daunting task, especially for small businesses and content creators with limited budgets.

Fortunately, there are many DIY SEO software tools available to help you optimize your website and improve your content’s search engine rankings. These tools can help you with everything from keyword research and on-page optimization to link building and analytics tracking.

In this post, I’ve compiled a list of the 20 best DIY SEO software tools that you can use to take your SEO efforts to the next level. Whether you’re a seasoned SEO professional or just starting, this list has something for everyone.

What Exactly Is DIY SEO Software?

DIY SEO software refers to a range of tools that enable individuals and small businesses to improve their search engine optimization (SEO) efforts without relying on professional SEO services. These software tools provide users with the ability to optimize their website’s structure, content, and technical aspects to achieve higher search engine rankings and attract more organic traffic.

One of the primary benefits of using DIY SEO software is that it puts the power in the hands of the content creator or website owner. Instead of outsourcing SEO tasks to an agency or freelancer, individuals can take control of their SEO strategy and tailor it to their specific needs and goals. This is particularly useful for small businesses and startups that may have limited budgets for marketing and SEO.

The functionality of DIY SEO software can vary greatly, with some tools specializing in specific areas such as keyword research or backlink building, while others offer a more comprehensive suite of features. Some common features of DIY SEO software include:

  • Keyword research: tools that help identify relevant keywords and search terms that users are searching for in relation to specific topics or industries.
  • On-page optimization: tools that help optimize website content, including titles, meta descriptions, and header tags, to improve visibility and relevance to search engines.
  • Technical optimization: tools that identify and address technical issues on a website that may negatively impact SEO, such as broken links or slow page speed.
  • Link building: tools that help identify opportunities to build high-quality backlinks to a website, which can improve domain authority and search engine rankings.
  • Analytics tracking: tools that track website performance metrics, including traffic, conversions, and user behavior, to help inform ongoing SEO strategy.

List of the 20 Best DIY SEO Software That Will Help Boost Traffic and Growth

Here is a list of the 20 best DIY SEO software tools:

1. SEMRush

SEMrush is an all-in-one SEO software that can help improve the search engine rankings of your website. With a comprehensive toolset that includes features like keyword research, site audit, backlink analysis, content analysis, and competitor analysis, SEMrush is a powerful DIY tool that can be used by both beginners and advanced users. It provides accurate data and insights that can help you make informed decisions about your SEO strategy and improve your online presence.

SEMrush has a user-friendly interface and is constantly updated with new features and improvements to keep up with the ever-changing SEO landscape. However, it does have a steep learning curve and can be expensive for small businesses or individuals on a budget. Despite this, it has received positive reviews from users and experts alike, who praise its comprehensive toolset and accurate data.

Cost and pricing: The cost starts at $119.95 per month, and there is a 7-day free trial available.

2. Google Page Speed Insights

Google Page Speed Insights is a free DIY SEO tool designed to help website owners improve their website’s speed and performance for better user experience and faster ranking on search engines. The tool provides speed analysis, optimization suggestions, and performance reports for both desktop and mobile devices. It uses real-time data from the Chrome User Experience Report to provide accurate recommendations and is constantly updated to ensure that users receive the latest insights.

While Page Speed Insights is free and accessible to anyone with an internet connection, some users have reported that the tool’s recommendations can be overwhelming and difficult to implement without technical knowledge. Additionally, the tool only focuses on speed and performance and doesn’t provide insights into other important SEO factors like content quality and relevance.

This free tool from Google analyzes website speed and provides suggestions for optimization. Pros include accurate results and compatibility with all devices, while cons include a lack of advanced features. It is free to use.

3. SE Ranking

This comprehensive software helps website owners and digital marketers optimize their website content to rank faster and higher on search engines. It offers a range of features that cover all aspects of SEO, including keyword research, website audit, competitor analysis, backlink monitoring, and more. With SE Ranking, users can get insights into their website performance and make data-driven decisions to improve their SEO strategy.

One of the main benefits of SE Ranking is its user-friendly interface that allows even beginners to navigate the software with ease. Users can also track their website ranking progress over time and get personalized recommendations on how to improve their SEO efforts.

Online reviews of SE Ranking praise its accuracy and ease of use, with users noting that the software provides valuable insights into website performance and helps them identify areas for improvement. Some users also appreciate the ability to track multiple websites and competitors in one platform, saving them time and effort.

Pricing: The most basic plan starts at $31 per month, while the most advanced plan is priced at $189 per month. There is also a free trial available for users who want to test the software before committing to a paid plan.

4. Subreddit Stats

Subreddit Stats is a powerful DIY SEO software that helps you to analyze the popularity of your content on Reddit, the world’s largest social news aggregator. This software has a range of features that allow you to track and monitor the performance of your content, identify the most popular subreddits, and find out what topics are trending. With this information, you can tailor your content to better fit your audience and improve your chances of ranking higher in search engine results pages (SERPs).

One of the major pros of Subreddit Stats is its user-friendly interface, which makes it easy to navigate and understand the data presented. This software also provides valuable insights into your content’s performance, which can be used to optimize your SEO strategy. 

Some users have also noted that the software’s ability to track trending topics is particularly useful for content creators in niche industries or those looking to create timely content around current events. However, one potential con of Subreddit Stats is that it is limited to Reddit data only, so you may need to use other tools in conjunction with it for a comprehensive SEO strategy. 

Pricing: It is free.

5. Growthbar

Growthbar is a powerful and intuitive SEO tool that can help your website rank higher in search engine results pages (SERPs) by providing you with valuable insights and data-driven recommendations. It’s a DIY software designed for digital marketers, content creators, and entrepreneurs who want to optimize their online presence and increase their organic traffic.

Growthbar comes with a range of features that allow you to quickly analyze any website, identify its strengths and weaknesses, and uncover valuable SEO opportunities. You can use the tool to research keywords, analyze backlinks, track rankings, and even spy on your competitors. Moreover, Growthbar provides you with a score for each website you analyze, so you can easily compare your website’s performance to others in your industry.

According to reviews online, Growthbar is a highly recommended SEO tool that offers an exceptional user experience and excellent value for money. Some users praise its ease of use and the quality of its data, while others appreciate its ability to provide actionable insights and help them improve their rankings quickly.


  • Standard plan – $29/mo
  • Pro plan-$99/mo

6. Canva

Canva offers a wide range of features to help you optimize your content for search engines. With Canva, you can easily create visually appealing designs and graphics to accompany your content, which can help your pages rank higher in search results. The software comes with a variety of templates and tools to make the process easy, even if you’re not a design expert.

One of the biggest advantages of using Canva for SEO is that it’s user-friendly and intuitive, making it accessible to beginners and experienced marketers alike. The software also provides a range of SEO-friendly templates, making it easier for you to optimize your content without having to start from scratch.

While Canva is primarily known as a design tool, its SEO features make it an excellent choice for businesses and marketers who want to improve their website’s search engine visibility. However, it’s worth noting that Canva is not a comprehensive SEO tool, and you’ll need to use additional software to track and analyze your website’s performance. 

7. SEOptimer

This is a powerful DIY SEO software that helps optimize your website to rank faster on search engines. It comes with a variety of features, including an SEO audit tool, keyword analysis, competitor analysis, and backlink checker. 

The software also provides actionable insights and recommendations to improve your website’s performance and increase your search engine visibility. The user-friendly interface and customizable reports make it easy for anyone to use, regardless of their level of SEO expertise.

Pricing: It costs $19/mo.

8. Screaming Frog

Screaming Frog features a comprehensive set of tools to crawl and analyze your website, identify technical issues, and uncover opportunities to improve on-page SEO. With Screaming Frog, you can quickly discover broken links, duplicate content, missing meta descriptions, and other SEO-related issues that may hinder your website’s performance in search results.

One of the main pros of Screaming Frog is its user-friendly interface and intuitive navigation, making it easy to use even for those without extensive SEO knowledge. Additionally, the software is highly customizable and can be tailored to meet specific needs, making it a versatile tool for both small and large websites. On the downside, the tool may be overwhelming for beginners, and its pricing can be steep for those on a tight budget.

Pricing: There is a free plan but you can get the premium plan with more features at $259/mo.

9. Google Search Console

This tool that assists website owners in optimizing their search engine rankings. The tool provides a plethora of features, including keyword analysis, sitemap submission, mobile usability testing, and link tracking. Its easy-to-use interface and integration with other Google tools, such as Google Analytics, make it a popular choice for those looking to boost their online visibility. 

It also provides detailed insights into search engine crawling and indexing, allowing users to identify and fix any technical issues that may be hindering their website’s performance.

Pricing: It is free to use, making it an affordable option for small businesses or individuals looking to improve their online presence.

10. Surfer SEO

Surfer SEO is a DIY SEO software designed to help your content rank faster. Its features include keyword research, on-page optimization, and content analysis. It provides users with detailed information on keyword density, word count, and headings to help them optimize their content. Surfer SEO also offers suggestions for related keywords, which can help users to broaden their focus and improve their rankings.

This tool has a user-friendly interface, which makes it easy for beginners to use. It slo provides detailed recommendations based on data analysis, allowing users to make informed decisions about how to optimize their content.

Pricing: Prices start at $59/mo.

11. Ahrefs Free Backlink Checker

Ahrefs Free Backlink Checker is a DIY SEO software that enables users to analyze their website’s backlink profile and helps them identify areas where they need to improve. The software’s intuitive interface makes it easy to use, and its powerful features provide users with actionable insights to help their content rank faster. 

Some of the key features of Ahrefs Free Backlink Checker include the ability to view the top 100 backlinks to any website, check the domain rating of any website, and view the top 5 pages of any website by referring domains.

Pricing: Free.

12. MozBar

MozBar is a versatile SEO software designed for marketers, content creators, and website owners who want to improve their website’s search engine rankings. With its easy-to-use browser extension, MozBar provides users with valuable SEO insights and data that can help them optimize their website for better search engine visibility. 

Its features include a page analysis tool that provides detailed information about a website’s on-page elements, including page title, meta description, and heading tags. It also includes a link analysis tool that displays important link metrics such as Page Authority and Domain Authority. 

Pricing: It is free for the basic version, while the premium version costs $79 per month.

13. Mangools

Mangools is a DIY SEO software that offers a suite of tools to help businesses and individuals optimize their online content and rank higher on search engines. Its features include keyword research, SERP analysis, backlink tracking, site auditing, and competitor analysis. With its easy-to-use interface and comprehensive set of tools, Mangools can help even the most inexperienced users improve their SEO efforts.

Pros of Mangools include its affordability, simplicity, and comprehensive set of tools. Its users rave about its user-friendly interface and the wide range of metrics available to track their SEO performance.

Pricing: Pricing starts at $49/mo to $60/mo.

14. Uber Suggest by Neil Patel

With UberSuggest by Neil Patel’s user-friendly interface, users can easily access a wide range of features such as keyword research, site audit, backlink analysis, and content ideas. The software also provides insights into competitors’ strategies, enabling users to stay ahead of the competition. 

Pros of using UberSuggest include its extensive database, real-time updates, and affordability, making it a top choice for both beginners and experts in the industry. However, some users have reported issues with inaccurate search volume data, limited filter options, and the lack of a mobile app.

Pricing: It starts at $29/mo for 1 website.

15. Heap

Heap is a DIY SEO software that helps businesses improve their website’s search engine rankings. Its features include keyword research, site audit, backlink analysis, and competitor tracking. 

Heap also provides recommendations on how to optimize your website’s content to improve its search engine visibility. One of its standout features is the ability to track your website’s rankings over time, allowing you to see the impact of your SEO efforts.

Pricing: It is free for up to 10000 monthly sessions.

16. Answer the Public

Answer The Public features include generating a comprehensive list of questions, prepositions, and comparisons related to a keyword. It also provides valuable insights into search trends and helps identify long-tail keywords to target for better ranking. With Answer The Public, content creators can optimize their content for SEO and make informed decisions about what type of content to create.

It’s also relatively affordable compared to other SEO tools on the market. According to online reviews, the software is highly recommended for anyone looking to improve their SEO and content marketing efforts.

Pricing: The pricing ranges from free to $9/mo for one user.

17. Gummy Search

This software is packed with features such as keyword research, content analysis, backlink analysis, and competitor analysis. Gummy Search also provides suggestions for improving your website’s metadata and content to increase visibility on search engines.


Starter plan- $29/mo

Pro plan- $49/mo.

18. Deepcrawl

DeepCrawl is a popular DIY SEO software designed to help websites rank higher on search engines by providing insights into technical SEO issues. Some of the features of DeepCrawl include site audits, keyword research, and competitor analysis. It also provides detailed reports on site structure, broken links, duplicate content, and other technical issues that can impact SEO.

Pricing: It starts at $89/mo.

19. CognitiveSEO

This software comes with a range of features, including site audits, keyword research, backlink analysis, and content optimization tools. With CognitiveSEO, users can identify areas where their website needs improvement, fix issues that may be hindering their ranking, and create an effective SEO strategy to help their content rank faster.

Pricing; The pricing for CognitiveSEO starts at $129 /mo.

20. Buzzsumo

This software enables users to identify popular content in their niche, discover influencers, and track their competitors’ performance. It features include content analysis, influencer identification, social media monitoring, and backlink analysis. 

Buzzsumo is a great tool for content marketers looking to increase their website’s visibility by identifying high-performing content, analyzing their competitors’ strategies, and building relationships with influencers.

Pricing: Buzzsumo’s pricing plans range from $99 to $499 per month, making it a more expensive option compared to other SEO software tools.

How to Choose the Best DIY SEO Software for Your Needs

Here are the factors to consider when choosing the best SEO software tool for your needs:

  • User-Friendliness: Choose a software that is easy to use and doesn’t require advanced technical skills to operate. The interface should be intuitive and straightforward to navigate.
  • Features: Look for a software that offers a variety of features such as keyword research, site analysis, backlink tracking, and content optimization. Ensure that it provides all the tools necessary to improve your SEO performance.
  • Customization: Choose a software that allows you to customize your SEO strategy according to your needs. The software should be flexible enough to adapt to the unique requirements of your business.
  • Pricing: Consider the cost of the software and ensure that it fits your budget. Some software offers a free trial, which allows you to test the software before committing to a subscription.
  • Support: Look for a software that offers customer support and resources such as user guides, tutorials, and webinars. Ensure that the support team is responsive and knowledgeable.
  • Reputation: Read reviews and ratings of the software to determine its reputation in the market. Look for a software with a good track record and positive feedback from users.
  • Integration: Check if the software integrates with other tools that you use for your business, such as Google Analytics or social media platforms.