Why is the new Google Panda 4.2 being rolled out slowly?
According to Search Engine Land, they posted an article on Friday July 31st with a video from Google’s Webmasters Hangout. They discussed the Google Panda 4.2 Algorithm Update and why it is slowly being rolled out. John Mueller of Google stated that this update is taking longer than normal due to technical reasons. He also made it clear that they are not trying to confuse people by rolling it out slowly.
Check out the video below to see his answers to the questions asked:
- “First of all, why did you guys decided to update this rollout slowly?”
- “Can you tell us how is this update different from the other update, is this targeting more than just content?”
Should we believe him?
Yes, we believe that the slow update is due to technical reasons and it is similar to Panda 4.1 – we’d like to know what is so technical about it and should we direct our focus more on the on-page, off-page or both? Well if you look at the article MarketingLand published on Oct. 21, 2014 about Google Panda 4.1 Update.
Marketing Land stated the following about Panda 4.1 update:
- Panda targets “thin” content on sites, which often equates to a general lack of content
- Panda targets duplicate content, usually when a site has a large volume of it
- Panda targets machine-generated content (what marketers often refer to as “spun content”)
- Google said it would no longer be announcing Panda iterations, as it would be incorporated into the regular indexing process
- Google said it was working on a “softer” Panda that would help small websites and businesses do better in the Google search results
If the Panda 4.2 update is similar to the 4.1 but SLOWER? That tells me that they will be carefully scanning the search results for low quality spammy type of websites. Google is pretty much saying, don’t be lazy and make sure you use quality content!
Should we be concerned?
If you are an SEO Company or if you are using SEO to drive traffic to your website, then absolutely; you should be 100% concerned with this update. This can either help or hurt your business and your website depending on the SEO Services / Strategy you’ve used since the last Panda update, which was around 10 months ago.
If you are an SEO Company then lets hope that you are prepared and have some websites ready to be tested with this new algorithm update (you can check out our own Manhattan SEO case study here). If you are working with an SEO Company, then you better hope that they have implemented the proper SEO strategy and techniques to your website, otherwise you can say goodbye to your rankings.