I’m sure you’ve heard of the term pay per call advertising that eventually led you to this article.
I will do my best to explain to you and help you fully comprehend what Pay Per Call Advertising / Marketing is all about.
Just like you I was curious and I wanted to know how it all works so I will cover some important topics that you should definitely know in this article.
I have been experimenting with this for a while and have been actually implementing it in my business.
The results have been very successful and I continue to learn more. My goal here is to help you comprehend this powerful concept of marketing.
I have gained some solid experience from practicing it and it has helped my businesses grow tremendously.
I can definitely vouch for the benefits our company has gained from this marketing asset.
What exactly is pay per call advertising?
I have been in the digital marketing space for a few years now and I have seen many many different online tactics to help with generating leads, customer acquisitions and increasing sales.
I started along time ago with digital marketing, beginning with website design, SEO and have gained a lot of experience with paid ads along the way.
When I came across the term pay per call it sounded mind blowing and to be honest, it sounded too good to be true.
Why? Because the idea of being able to instantly send live customer phone calls to our clients sounded truly amazing.
Especially from my point of view, seeing it as a digital marketing service provider, this sounded like the type of service that any smart business owner cannot refuse.
I mean think about how powerful it is to send live phone calls to businesses. Who would “say no” to that? It’s so easy to sell! It’s a lot easier than selling web design and Search Engine Optimization, it is more secure.
Knowing pay per call actually gave my team the confidence and the leverage when speaking to clients.
At the end of the day most business owners advertise and implement digital marketing for the simple fact of generating leads and phone calls!
Look at it this way, if you have the capability of generating phone calls that they need to grow their business, how can they deny your service? Right!? You’re money to them!
Yes, this is another form of generating leads and sales but way more powerful because you can do it at your command.
There’s no waiting for months and months for websites to rank, this can be instant, usually within 24-48 hours and you can start delivering phone calls right away.
You see, generating phone calls have been around for some time but over the last few years it has finally broken through the digital marketing world as pay per call advertising and it is gaining more popularity thanks to Google!
It is still at its infancy so that means that there are lots of room for growth and opportunity in this industry.
Here is a fun fact, according to a biakelsey.com report (also image below) – generating phone calls to businesses is a $68 Billion Dollar industry!
Yes you heard that right, this is a SIXTY EIGHT BILLION DOLLAR INDUSTRY and it will continue to grow! There’s enough room for everybody that put in the work and learn this valuable skill!
How Does Pay Per Call Work?
Pay per call is exactly what it sounds like, you essentially get paid for the qualified phone calls that you can generate as the advertiser or marketer.
To keep it simple and short, you connect customers that are in need of a service to the businesses providing that service through a simple phone call and you get paid for it.
You’re simply the middle man with the brains that make it all work. Like I said earlier, it is another form of lead generation but more valuable than the traditional lead emails, contact forms, text messages, or the old school csv lead sheet that you use to make manual cold call calls.
Trust me, we’ve had experience with all of the online lead generation tactics and nothing can compare to the power of pay per call.
This is so valuable to businesses because it eliminates all of the time wasted searching for new customers. Instead, customers are the ones searching and calling the service provider.
Pay per call is very powerful because the calls generated are real time and live transfer, usually with an eager customer looking for help on the other end of the phone.
It is definitely one of the most valuable marketing skills I have learned to date. With that said, once you learn this skill, there are many different ways to make lots money from it.
We’ll talk more about that later in this next section of the article.
Can you make money with pay per call?
The answer is ABSOLUTELY YES! In fact, you can make lots of money with it. I have REAL screenshots below to prove it.
Also, feel free to check out the article when I first got started with pay per call. The video below is where I login LIVE into my dashboard and fully REVEAL how I made a little over a quarter of a million dollars with pay per call within 8 months.
So the video is full proof along with all of the screenshots below! Yes, there is a ton of money to be made in pay per call!
However, to be fully transparent and honest with you, the only way to make money is you have to properly LEARN the skills and strategies to make it work.
This isn’t some push button system that makes millions of dollars overnight. Sorry to burst your bubble but overnight push button success systems do not work!
If that’s what you’re looking for then this is not for you.
This is a REAL skill that has to be learned, understood, and practiced in order to be successful at it.
You have to put in the work in order to make it work. You reap exactly what you sow.
The good news is, once you put in the initial work to learn and understand this skill, you will EARN a very valuable skill that can help yourself, your business, your clients, and ultimately increase your daily, weekly, and monthly revenue overall.
This is legit and I’m speaking from experience! This skill still makes my company a lot of money and it continues to grow. Like I said before, in all of the skills that I’ve learned from digital marketing, this has to be the most rewarding and I mean that!
How do you make money with pay per call?
There are many ways to make money with Pay Per Call Advertising. As I mentioned earlier this is a very valuable skillset to learn so making money from it is not difficult at all.
Why? Because once you learn the right method to pay per call, you can literally drive phone calls to any business within 24-48 hours or less.
I don’t know about you but in my opinion, that is complete power and leverage in the marketing world.
Now let’s discuss 2 of the most popular ways to make money with pay per call.
If you are just starting out, the two common ways to make money are through the pay per call affiliate networks route or the local clients route.
These are the best ways to start, to learn and practice the skill.
Once you get your feet wet and get comfortable with it, sky is the limit! There is no limit when you possess a valuable skill that can help any business, it is what you do with that skill!
What is pay per call affiliate network?
Pay per call affiliate network, also referred to as affiliate marketing is probably the most popular way to get started with pay per call.
Essentially you work under an affiliate network company and they are the ones that pay you a commission to generate the calls for their clients or large buyers.
They have a list of niches / verticals for you to choose from. Your responsibilities are to simply pick your niche, drive the phone calls and you get paid for it!
Where can you find pay per call affiliate networks?
You can find a whole bunch of pay per call affiliate networks with a simple Google search. However, my go to website is Offervault.com – This website is golden for affiliate marketing.
They have a full list of the best pay per call niches, the payouts for those niches along with all the different types networks for you to choose from.
This is great because you get to compare the best payouts for each niche and pick the best affiliate networks to work with.
Once you find one company that you want to work with, all you have to do is sign up and wait for the approval.
The next challenge here is getting approved by the affiliate network. Why is it a challenge?
Well, if you are completely new to pay per call, chances of you getting approved are slim since you have no experience.
However, there is always a way around that, you can always get in contact with the affiliate manager of the network you want to work with and speak to them with honesty.
Tell them that you are learning pay per call and you would like to work with them to drive some calls to their offers.
You can always reach out to affiliate managers with a phone call or send them an email explaining what you are looking to do. You can try that with multiple affiliate networks and see if any of them approve you.
Another option is if you are a part of a pay per call training program like the one that I am in and also coach (more about this pay per call training later in this article).
We actually have an in-house affiliate network program that automatically pre-approves all of our members as part of the pay per call training.
This is to save our students time and eliminate the hassle of asking affiliate networks to approve them. We all know how discouraging that can get after a few denials.
The good thing about going the affiliate route is you don’t have to deal with clients, this is great especially if you are an introvert.
The bad thing about it is, you are working at a smaller profit margin because the affiliate network is paying you a percentage of what they sell the calls for to their buyers.
You get paid a commission for generating the calls for the pay per call affiliate network. That makes sense, everyone is entitled to their part and their money so be grateful for the opportunity.
You can still make a lot of money, you just have to drive a lot more call volume. Once you figure out the numbers and your profit margin, all you need to do is scale your call volume and you can make more money!
With that said, let’s talk about the second option of making money with pay per call for local clients.
What is pay per call for local clients?
Pay per call for local clients is working with local clients that pay you directly for the calls.
This is great because you keep all of the profits and you don’t have to split it with an affiliate network. In other words, you cut out the middle man and you go right to the source that pays you the big bucks! Sounds good right?
Yes, but with every opportunity to make more money there is always a challenge. The challenge here is you are responsible for finding the clients that will work with you.
For some people (the introverts) this can be huge obstacle, especially if you are not used to or have not dealt with clients before.
Yes it can be challenging but in my personal opinion, working with local clients is great for growing in business and as a person overall.
You learn a lot about yourself and become better at building your business. It is challenging but it is worth it. It is worth the experience you gain from it, especially if you are trying to grow as a business person.
I feel that working with local clients gives you more control with your business, your income and you have the capability to be able to build it to how you want.
You can scale it how you want and be able to build systems to make it run efficiently.
Like I said before, you are in full control on how you want to build a small or big pay per call digital agency!
Below are some REAL pay per call client payment screenshots from our digital agency!
What are the best pay per call niches?
What are the best pay per call niches is probably the most popular concern that everyone thinks about. Everyone wants to know the best pay per call niche and the golden niche that will make them tons of money.
The truth is, that through probably crossed your mind a few times while reading this article. In this section of he article I will go over the best pay per call niches along with a guideline on how to select the proper niche and make them profitable.
So before we get into that, I want you to think of the purpose of pay per call. The goal is to generate phone calls right?
So with that said, think about services that will make people want to pick up the phone and call. Why would a person call a services provider instead of filling out a website form or doing an initial online research?
The answer is simple, because they need urgent help and it’s an emergency. They would rather speak to a person right away rather than go search around the internet.
Let’s start there, I hope that makes sense. In order to understand the best pay per call niches, think of services that have high urgency and emergency. Here are to name a few that came to mind right away.
- Water Damage Restoration
- Fire Damage Restoration
- Mold Remediation
- Appliance Repair
- Locksmiths
- Pest Control
- Plumbing
- HVAC
Now those are some of the best pay per call niches to get into but you can also break it down even more with a few key factors with simple research.
This is important to make a solid and educated decision based on data. I like to break it down by search volume and also like to learn if the niche has seasonal trends.
I use Google Keyword Planner to find the root keyword search volume and if there are any seasonal trends with the root keyword.
To give you a quick understanding, search volume determines how many times it’s being searched in Google every month and the search trends show a pattern of the searches if they increase or decrease throughout the year from January to December. See screenshot below.
As you can see in the image above, I did a quick search for the Pest Control niche.
I searched the root keyword in Google Keyword Planner and based on the graph and search data that Google returned, this tells us the two important factors that we’re looking for, the Search Volume and the Seasonal Trends.
As you can see right away for the Pest Control niche, it shows that July is the peak month and that month gets a little over 1.1 Million Mobile searches for that month.
It is important to pay attention to the mobile searches with pay per call.
Why? Because that is how you drive phone calls.
Additionally, Pest Control also shows that it gradually slows down in search volume in the months from November through February and it starts to pick back up in March.
What can we learn from that?
The first thing that we can understand is the search volume, it shows that 1.1 million mobile searches for the month of July is great for that niche. That number tells us that there is a lot of opportunity with that kind of search volume.
It also reveals the slow months based of the pattern on the search from November through February.
That reveals to me that there is a seasonal trend for Pest Control and the chances might be better on the months that the search volume is high or gradually going up.
It’s also good to compare the difference of search volume with the peak month of the season and the slow month of the season. This gives you a better insight if you are entering this niche in peak season or slow season.
There’s a lot more you can learn from this data to help you make a solid and educated decision.
There’s a lot that you can learn about a pay per call niche when you do your initial research through the Google Keyword Planner.
The data can reveal a lot, you just have to play around with it as well as clicking around to learn more.
You can also discover other terms that people are searching for within that niche and from there you can break it down to learn more about your niche by discovering new keywords.
I go over all of this in more detail and give you a complete guide on how to pick the best pay per call niche in the training that I teach.
How do you generate phone calls with pay per call?
There are many ways to generate phone calls with pay per call.
You can use pretty much all of the digital marketing channels (SEO, Website Traffic, Paid Ads, Social Media, Business Listings and etc…)
You can generate phone calls with all of those channels but I want focus on one avenue that I like to use and I find it very powerful!
This is the Google Call-Only Ads! Yes, some of you might have heard this way to run ads on Google with the specific goal of generating phone calls.
This is perfect for pay per call because these ads are designed for driving in phone calls! Below is a a perfect example of a Google Call-Only Ad in the search results.
To explain how it works, these ads follow the same principles of the standard Google Ads.
The difference is these ads have the phone icon along with the phone number at the top of the ad instead of the standard headline text.
The main difference with call-only ads and standard text ads is when a person clicks on the ad, instead of them being taken to a website or landing page, the phone number pops up on the screen and prompts the person to proceed with the phone call, just like in the image below.
Pretty cool right? These ads are focused for mobile devices and it’s the best way to drive phone calls in any pay per call niche.
What is a pay per call tracking software?
Aside from Google Call-Only Ads, it is also highly important to have a call tracking software that tracks the calls and call recordings.
Why is this important? It is highly recommended that you track your calls and also listen to the recordings.
The call recordings reveal a lot more about your pay per call niche, you can listen to the quality of the call and the intent behind the calls.
This is important to learn more about the call-only ads you are running by listening to the calls and the length of the call duration. This will help with the overall improvement of your call-only ads campaign.
The call tracking software plays a big role when it comes to pay per call, it is totally worth it.
The recordings are valuable to show to potential clients and its also a great tool to make sure that you are getting paid by the affiliate network you’re sending calls to.
Those are just the basic but important reasons why you should have a call tracking software when doing pay per call.
There are a lot more features available with a solid call tracking software. The pay per call training discussed in this article provides you with the best call tracking software you will need. More details below.
How to get started with pay per call?
To get started, you just have to do it!
Speaking from my personal experience, I started with affiliate just to learn and gain experience on how it all worked. I just needed to practice to learn how to generate calls and earn my experience. I’m a hands on type of person so I had to put it to practice in order to completely understand.
Once I learned how to generate calls, I started to make money within 3 days! That’s when I became very excited and fully believed that this worked! I also learned different strategies along the way from playing around and getting obsessed.
When I felt very comfortable with it, that’s when I went right into clients and doubled my income. So to break it down, my mind frame going into pay per call was to learn and practice with affiliate.
In my mind, this was an opportunity to make money while learning. Paid learning was the motivation behind why I started with affiliate first.
It just so happens that I started to make money right away and I took that momentum right into clients.
Honestly, I didn’t expect to make money that fast, so when that happened my belief in pay per call was one hundred percent all in!
That’s when I started to get obsessed with it and spent a lot of time diving in and experimenting with it to learn more!
Is pay per call easy to do?
It is easy to do if you have a proven system to follow step by step.
I guess I can say that now because I’ve been doing it for quite some time and have a solid system that I follow. I’ve created my own workflow that makes it very easy for me.
However, if you are new to it, it can be challenging at first. Like anything else that has a significant value to learn, it is difficult at first but gets easy as you do it more and more.
It gets easier in time, especially if you just follow the step by step training. The beginning is all about understanding and learning the proper methods to make it work.
However, if you don’t have the right systems to follow, it can get very discouraging especially when you make mistakes.
Yes, be prepared to make mistakes because that’s part of learning.
What matters is how you process those mistakes and setbacks. It also depends on how much you want to learn it, if you want to learn it bad enough and see the value in it then you shouldn’t have a problem breaking through the setbacks and learning curve within pay per call.
Here is a simple mind trick that I use to help me learn any new skill no matter how difficult it is. It might sound crazy but it works for me so I’ll share it with you.
I always tell myself that it is easy or it’s going to be easy no matter how difficult it is. I will tell myself it is easy until it becomes easy.
What I’ve found out is that things do get very easy after doing it for a while over time. In other words, it’s the repetition of doing it that makes it easy.
So what I’m trying to say is, the only way to make it easy is to do it and keep doing it.
Get your repetition in, make your mistakes and pay your dues to learn it. Eventually it will become easy to you once you learn the foundations, terminology and workflow.
Pay Per Call Training
I hope you found this article insightful and it gave you a solid understanding of pay per call.
This is all from my experience within the years so there’s a lot of information here for you to get started with pay per call.
There’s a lot more that goes into it and there are also small little details that you can learn and cannot discuss in this article otherwise it would be too long.
It would be best for me to visually show you step by step and over the shoulder through videos.
That is why I am giving you an opportunity to join my Pay Per Call Training program where I reveal everything that I know and also give all of you my strategies, tips and tricks along with other direct live coaching from me twice a month!
Everything that I have discussed in this article and more is taught in specific comprehensive detail with the pay per call training program.
I don’t hold anything back, I start straight from the beginning to teach you how to select the best pay per call niche to launching a campaign, to generating calls, to making money, to scaling and to ongoing strategies to make more money!
I give you my exact Google sheets that contain the formulas to select the best pay per call niche and building your pay per call campaign.
All you have to do is plug in the numbers and that’s it. You will learn everything that got me to $267,000 within 8 months!
If you are interested all you have to do is click on the link below and sign up. I hope I can help you succeed in pay per call because this is one hundred percent legit!
Remember all you need to do is to start doing! Start somewhere and here is your opportunity!
Thanks for reading, I appreciate it and I appreciate you! Hope to see you inside the training!
