Blogging has become a popular way for people to express themselves, share their experiences, and connect online. However, many still wonder, “What does a blogger do?” and “How can I find successful blogging?”

In this blog post, we will answer those questions and provide a comprehensive guide to starting and maintaining a successful blog. We will cover the basics of what a blogger does, from creating content and building a following to promoting and monetizing your blog.

What Does a Blogger Do (How I Run a Blog)

As a blogger, I do several tasks regularly to maintain and grow my blog. These tasks include content creation, audience engagement, blog design and optimization, and monetization. In the following sections, I’ll go into more detail about these areas.

Bloggers Write Content

As a blogger, one of the most important things you’ll do is create content that resonates with your audience. Here are some tips for creating great content:

  • Identify your target audience: To create content that resonates with your audience, you need to know who they are and what interests them. Conduct market research, analyze your blog’s analytics, and monitor social media trends to stay up-to-date on your audience’s interests.
  • Research topics: Once you know your audience, you’ll need to research relevant topics. Use keyword research tools, read industry publications and blogs, and conduct surveys and polls to gauge your audience’s interests.
  • Write in a conversational tone: One of the keys to creating engaging content is to write in a conversational tone that feels approachable and relatable. Use plain language, avoid jargon and technical terms, and break up your content into easy-to-digest chunks.
  • Include multimedia elements: Adding images, videos, and other multimedia elements to your blog posts can make them more engaging and shareable. Create custom graphics and infographics, embed videos from YouTube or Vimeo, and use stock photos and illustrations.
  • Edit and proofread: Before publishing your blog posts, it’s important to edit them thoroughly for grammar, spelling, and punctuation errors. Proofread your posts to ensure that they’re free of typos and other mistakes.

Audience Engagement

Engaging with your audience is crucial to building a loyal following. Here are some strategies for engaging with your audience:

  • Respond to comments and messages: Whenever someone comments on your blog or sends you a message, respond promptly and thoughtfully. This builds rapport with your readers and shows them that you value their input.
  • Create a community on social media: Use social media to connect with your audience and create a sense of community around your blog. Create a Facebook group, participate in Twitter chats, and use Instagram and Pinterest to share behind-the-scenes content.
  • Encourage readers to subscribe: To build a loyal audience, encourage readers to subscribe to your blog. Offer exclusive content, run giveaways and contests, and provide value in every post to encourage readers to subscribe and stay engaged.
  • Collaborate with other bloggers: Collaborating with other bloggers can help you reach new audiences and build relationships in your niche. Look for opportunities to guest post, participate in roundups, and collaborate on projects with other bloggers in your niche.

Blog Design and Optimization

Your blog’s design and optimization are important factors in creating a successful blog. Here are some tips for designing and optimizing your blog:

  • Choose a clean and user-friendly design: Your blog’s design should be easy to navigate and visually appealing. Choose a clean and user-friendly theme that’s optimized for mobile devices, and ensure that your font sizes and colors are easy to read.
  • Optimize for search engines: Search engine optimization (SEO) is essential for ensuring that your blog appears in search results when people search for relevant keywords. Use keyword-rich titles, meta descriptions, and content, and optimize your images and videos with alt tags and descriptions.
  • Use analytics to track performance: Analytics tools like Google Analytics can help you track your blog’s performance, including traffic, engagement, and conversion rates. Use this data to optimize your content and design for better results.
  • Incorporate calls to action: Calls to action (CTAs) are essential for encouraging readers to take action, whether that’s subscribing to your blog, sharing your content, or purchasing your products or services. Use clear and compelling CTAs throughout your blog to guide readers towards your desired action.
  • Optimize for speed: Your blog’s loading speed can impact its performance, so it’s important to optimize your blog for speed. Use a reliable hosting provider, compress images and videos, and minimize the use of plugins and scripts to improve your blog’s loading speed.

By incorporating these design and optimization strategies into your blog, you can create a visually appealing and high-performing blog that engages and converts your audience.

Bloggers Understand SEO for Traffic

As a blogger, understanding search engine optimization (SEO) is essential for driving traffic to your website. SEO refers to the process of optimizing your website and content to rank higher in search engine results pages (SERPs) for specific keywords and phrases.

The importance of SEO for bloggers cannot be overstated. By optimizing your blog for search engines, you can increase your visibility, attract more traffic, and potentially grow your audience and income. Here are a few ways that SEO can benefit bloggers:

  • Increased traffic: When your blog ranks higher in search results, you’re more likely to get clicks and visits from people searching for information related to your niche.
  • Better user experience: SEO involves optimizing your website for speed, navigation, and usability, which can improve the overall user experience and keep readers coming back.
  • Increased authority: When your blog consistently ranks high in search results, you’ll be seen as an authority in your niche, which can lead to more opportunities for collaborations and sponsorships.

At my blog, I focus on using SEO to drive traffic to my website. I start by researching and selecting keywords and phrases that are relevant to my niche and have a high search volume. I then optimize my content by using these keywords in my blog post titles, headings, and throughout the body of my text.

I also optimize my website by ensuring that it’s fast-loading, easy to navigate, and mobile-friendly. Additionally, I focus on building backlinks to my website by collaborating with other bloggers and guest posting on other websites in my niche.


Monetizing your blog can provide a source of income and help you turn your blog into a business. Here are some ways to monetize your blog:

  • Affiliate marketing: Affiliate marketing involves promoting other people’s products or services and earning a commission for each sale made through your unique referral link.
  • Display advertising: Display advertising involves placing ads on your blog and earning a portion of the revenue generated from clicks or impressions.
  • Sponsored content: Sponsored content involves working with brands to create content that promotes their products or services. You can charge a fee for sponsored posts or incorporate sponsored content into your regular content.
  • Products and services: Selling your own products or services, such as ebooks, courses, or coaching, can provide a reliable source of income and help you build your brand.

How Much Do Bloggers Make on Average?

Blogging can be a lucrative way to earn income, but the amount of money you can make depends on several factors, including your niche, audience size, and monetization strategies. Here’s a closer look at the range of figures for how much bloggers make on average:

In terms of overall income, some studies have found that the median annual income for bloggers is around $32,000, while the top 10% of bloggers earn over $100,000 per year.

It’s important to note that these figures are only estimates, and the actual amount of money you can make as a blogger can vary widely based on several factors. Additionally, blogging income can be highly variable and unpredictable, and it often takes time and effort to build a successful and profitable blog.

To increase your chances of making money as a blogger, focus on growing your audience, experimenting with different monetization strategies, and creating high-quality content that engages and retains your readers. By continuously learning and improving your skills, you can increase your income potential and create a successful and sustainable blogging business.

Tools That Help Blogging

Blogging can be a time-consuming and challenging endeavour, but thankfully there are many tools and resources available to help bloggers streamline their workflow and improve their content. Here are some of the top tools that can help bloggers:

Content Management Systems (CMS)

A CMS is a software application that allows bloggers to create, edit, and publish content on their websites. Popular CMS platforms for bloggers include WordPress, Squarespace, and Wix. WordPress, in particular, is a favorite among bloggers due to its ease of use, extensive plugin library, and customizable themes.

With WordPress, bloggers can easily publish content, manage comments, and optimize their websites for search engines. Squarespace and Wix are also great options for bloggers who want a user-friendly platform with built-in features like e-commerce functionality and drag-and-drop design.

Keyword Research Tools

These tools help bloggers identify relevant keywords and phrases to target in their content, which can improve their visibility in search engine results. Examples of keyword research tools include Google Keyword Planner, Ahrefs, and SEMrush. 

Google Keyword Planner is a free tool that allows bloggers to see search volume data for specific keywords and get ideas for related keywords. Ahrefs and SEMrush, on the other hand, offer more comprehensive keyword research features, including competitor analysis and keyword difficulty scoring.

Social Media Scheduling Tools

These tools allow bloggers to schedule their social media posts in advance, which can save time and ensure a consistent posting schedule. Popular social media scheduling tools include Hootsuite, Buffer, and Later. 

Analytics Tools

These tools provide insights into website traffic, user behavior, and other key metrics that can help bloggers understand their audience and optimize their content. Popular analytics tools for bloggers include Google Analytics, Jetpack, and Clicky. 

Grammar and Spell Checkers

These tools help bloggers ensure that their content is error-free and professional. Popular grammar and spell checkers include Grammarly, Hemingway Editor, and ProWritingAid. Grammarly is a popular grammar checker that provides real-time suggestions for spelling, grammar, and style errors. 

Visual Design Tools

These tools help bloggers create professional-looking graphics and images for their blogs. Popular visual design tools include Canva, Adobe Photoshop, and PicMonkey. Canva is a user-friendly graphic design tool that provides templates for social media graphics, blog post images, and other visual content. 

Adobe Photoshop is a more advanced graphic design tool that allows for extensive customization and professional-level design. PicMonkey is a photo editing tool that includes features like filters, text overlays, and graphic design elements.

Best Way to Get Started Blogging

Starting a blog can be an exciting adventure, but it can also be overwhelming for those who are new to the process. With so many platforms, tools, and strategies to consider, it can be hard to know where to start. Here are some of the best ways to get started blogging.

Defining Your Niche and Audience

Before you start writing blog posts, it’s important to define your niche and audience. This means figuring out what topics you want to write about and who your ideal reader is. By narrowing down your focus, you can create content that is relevant and engaging to your target audience.

Choosing Your Blogging Platform

The next step is to choose a blogging platform. There are several options available, including WordPress, Blogger, and Wix. WordPress is the most popular platform, but it does require some technical know-how. Blogger is more beginner-friendly, but it has limited customization options. Wix is a good option for those who want a drag-and-drop interface and don’t mind paying for premium features.

Creating High-Quality Content

Once you’ve set up your blog, it’s important to create high-quality content on a consistent basis. This means writing blog posts that are informative, engaging, and relevant to your audience. You should also optimize your blog posts for search engines by using keywords and meta descriptions.

Promoting Your Blog

Finally, it’s important to promote your blog through social media and other channels to drive traffic to your site. This means sharing your blog posts on Facebook, Twitter, Instagram, and other platforms. You can also reach out to other bloggers in your niche and collaborate on guest posts or link exchanges.